Friday, July 16, 2004
WELL, IT GOT MY ATTENTION: One of the perks of my new job is being able to leave the radio on all day, a luxury you don't get when you're expected to be talking on the phone eight hours a day. Today, I heard an ad which walked the listener through the steps in French kissing ("If you scrape teeth, don't sweat it...we've all been there..."), and then, when you're wondering what the hell is going on, they lower the boom. "If you don't know what we're talking about, you probably eat those thin hamburgers." And dammit if it isn't an ad for Hardee's, a great American fast food chain.
Oh yeah, they make a great burger, but it seems their latest ad pitch is positioning Hardee's as the burger joint for people who don't like kids. As a single guy, I don't have the slightest problem with that, but I also remember when they did give away toys and had these dorky pseudo-NASCAR guys shilling for them. So suddenly, in their old age, they want to drive the kids away. Yep, all the trappings of a family restaurant without the family.
If you've got a proper family, split the difference: get your kids a Happy Meal at McDonald's, then get the three-quarter pound mushroom Swiss burger for yourself at Hardee's. That way, everybody will be happy...and fat.
Oh yeah, they make a great burger, but it seems their latest ad pitch is positioning Hardee's as the burger joint for people who don't like kids. As a single guy, I don't have the slightest problem with that, but I also remember when they did give away toys and had these dorky pseudo-NASCAR guys shilling for them. So suddenly, in their old age, they want to drive the kids away. Yep, all the trappings of a family restaurant without the family.
If you've got a proper family, split the difference: get your kids a Happy Meal at McDonald's, then get the three-quarter pound mushroom Swiss burger for yourself at Hardee's. That way, everybody will be happy...and fat.
|| Eric 9:35 PM#
